How ASOS Went Paperless Using ReBound's Solutions

By Chloe Aftab

ASOS has always been considered a trailblazer in the ecommerce returns space with many retailers benchmarking themselves against this pureplay giant. ReBOUND has been proudly powering ASOS returns since 2015 originally just in Sweden and Denmark and now in all key regions.

Over the past 6 years, we’ve seen ASOS roll out a generous free returns policy in their major markets around the world, tighten their returns policy window to 28 days – offering store credit for any returns sent back outside this time frame (up to 45 days) and fully take the return journey online, removing all paperwork from online orders.

With ReBound’s Intelligent Returns platform in the wings, we’ve helped ASOS set more control over their returns processes through a seamless returns experience integrated into their ‘my account’ functionality.

We now cover returns from 40 countries via 70 carriers including returns from Russia and Hong Kong, handling millions of returns transactions every year for shoppers around the world routing back to multiple returns-enabled hubs in 3 different countries.

In 2020, ASOS committed to going paperless by removing returns slips from outbound orders. With a fully digital returns journey powered by ReBOUND, we’re helping them meet their sustainability goals, reducing unnecessary waste (320,000kg of paperwork removed which is the equivalent of 8,000 trees) and reducing CO2 emissions by 312 Tons!

Our Collaboration in Numbers

Sign up for our newsletter