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Returns Prevention: Unnecessary AI, Big Labels And Fit Analytics

11 Mar 2019

With fashion return rates upwards of 20-30% and an estimated cost of £60 billion, it’s not surprising many retailers are now in the game of trying to reduce their returns. Whilst we’re firm believers that returns can be an opportunity for retailers to sell more globally by offering a strong returns proposition, we can’t deny that the existing state of the fashion industry is unsustainable. As such, we’ve scoured the...

Putting Returns on the Agenda: Live Blogging From The Delivery Conference

26 Feb 2019

We're all set up at Royal Lancaster London, ready for the 10th anniversary of The Delivery Conference. The agenda is jam-packed with keynotes and panel sessions and whilst the content is bursting at the seams, sadly returns has not featured as a topic. So we’ve decided to take things into our own hands to fill in the blanks! Rather than simply providing a commentary of the conference, we’ll be spotting missed opportunities...

Serial Returners: Friend or Fraudster?

11 Feb 2019

Towards the end of 2018 Brightpearl released an eBook called ‘Banned? A Returning Problem’ which revealed that 55% of UK fashion brands would consider following in Amazon’s footsteps and ban their returners. Since then you haven’t been able to open a newspaper, scroll on LinkedIn, or turn on the radio without coming across the topic of serial returners. Even Scott Mills was discussing the issue on BBC Radio 1!

Fraudulent Returners Unmasked: New eBook investigates the reality of retail returns fraud

21 Jan 2019

We’ve all got an item or two lurking in our wardrobe that we’ve only worn once. Maybe it’s a dress bought for a co-workers wedding, or a pair of leather-look jeans that make a slightly squeaky sound when you walk. After removing the tags and wearing it once, we keep telling ourselves that we’ll wear it again one day... in truth it’s probably doomed to spend the rest of it’s days forgotten at the back of our wardrobe until...

A Returns Policy Is For Life, Not Just For Christmas

11 Jan 2019

According to CEBR, UK shoppers spent a staggering £19 billion online over the festive period and £4.8 million of this may end up being returned. It’s certainly no secret that January is the highest month for returns, typically seeing 85% more returns than any other month of the year but as retailers wake up to the increased volumes and the challenges they bring, it’s important to consider their ongoing strategy for...

"Crimbo Limbo" sets in as UK retailers face giant returns peak

12 Dec 2018

Monday 3rd December proved to be a big day for UK retailers as online returns registered increased by 143% in the aftermath of Black Friday. The day, which we’re calling ‘Make Up Your Mind Monday’, saw the biggest peak in returns than any other day in 2018. From looking at the returns data from our top 50 UK retailers we uncovered that shoppers were quick to send back those hastily bought Black Friday purchases, leading...

Keep Your Friends Close, Keep Your Serial Returners Closer

27 Nov 2018

There’s been a lot of talk in the media recently about serial returners and the ‘damaging’ effect they’re having on retailers margins. Whilst L.L Bean merely shortened their lifetime returns window to a 365 day policy (and got a fair amount of bad press for doing so), Amazon and Sephora took a harsher approach by opting to penalise shoppers who make ‘too many returns’ by banning them from making future purchases....

The Real Cost of Black Friday - Prepare for the "Crimbo Limbo"

16 Nov 2018

Prepare yourself retailers, Black Friday is coming. As shoppers get ready to hit the sales hard with their October paycheque, retailers start preparing for the floods of purchases coming their way.

Get To Know Your Return Personas: Serial Returners Vs Single Spenders

31 Oct 2018

If there’s one thing we’ve learnt from working in the returns space, it’s that one size does not fit all, and the same applies to retailer buying personas. Whether that’s ‘the discount chaser’ attracted by a mega sale or coupon code, ‘the last minute shopper’ driven by fast delivery options or ‘the impulse buyer’ who loads their basket up on a whim, segmenting shoppers into buying personas is a smart way to personalise...

5 Tips to Help You Prep Your Policy for Peak!

19 Oct 2018

With Peak  just around the corner, it’s time to start your preparations for the most wonderful time of the year (right?). No we don’t mean fetching your Christmas decorations out of the loft or doing the final head count for Christmas dinner, we’re talking about you prepping your returns policy. With 67% of shoppers checking a retailers return policy before buying, and Peak Season driving more shoppers to your website...