Consumer Research Report 2025

Published: 20 October 2025


Discover What Today’s Shoppers Really Think About Returns

Returns are no longer just a logistics challenge, they’re a window into consumer behavior, expectations, and brand loyalty. In this exclusive report, ReBound surveyed 2,200 consumers across five countries to uncover how shoppers approach returns in fashion ecommerce, and what retailers can do to meet them halfway.
This eBook is essential reading for fashion brands, ecommerce leaders, and retail strategists looking to reduce returns, improve customer experience, and build smarter post-purchase journeys.

 

Download the eBook to learn:

  • Why most shoppers try to avoid returns, and how retailers can support that effort
  • The truth about serial returners – they’re not as common as you think
  • How home fitting and bracketing are shaping return behavior
  • Why speed matters: from initiating a return to receiving a refund
  • What shoppers expect from communication, and which channels they trust most
  • Actionable strategies to reduce returns and improve customer satisfaction
  • Country-specific insights into return preferences and logistics expectations

Consumer Research Report 2025

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