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ReBOUND Sustainability Goals

Impact Report

ReBound's Sustainability Impact Report 2021

There is so much more to ReBound than just moving unwanted parcels from point A to point B. Behind the scenes, we have been adapting our solution to encourage smarter and more sustainable returns practices in the retail industry.

Last year we published our first ever 'Impact Report' - which documented our sustainability efforts from 2018 to 2020. We're now proud to publish our 2021 report, highlighting the actions we took last year to reduce climate change ⛄️, increase circularity 👗, reduce waste❌ and do more social good 🎁!

Read more about our sustainability ethos and impact in the full report.

Read 2021 Sustainability Impact Report

Our sustainability goals have been built around the following four pillars: 


The Circular Economy






Climate Change



Social Good


Why is sustainability so important to ReBOUND?


A quarter of retailers returns are sent to landfill each year. 

(Fashion United 2020)


Clothing valued at $500 billion USD is lost every year due to lack of recycling.

(Ellen MacArthur, 2017)


88% of shoppers believe retailers use too much packaging in their outbound parcels. 

(The Independent, 2019)


Emissions from returns in the US alone creates more tco2e than 3 million cars emit globally (15 million metric tonnes)

(The Verge, 2019)


Only half of returns make it back into store inventory for resale.

(Optoro, 2020) 


70% of all consumers believe that addressing climate change is more important now than ever before. 

(ThredUp, 2020)


How we contribute to:

Website Icons (16)


95% of shoppers believe that retailers donate or recycle unwanted stock, but 25% of stock is sent to landfill.

A number of our retail customers are signatories to global initiatives tackling fashion waste, such as the Ellen MacArthur 'Make Fashion Circular' initiative. Our aim is to support our retailers keep resources in use for as long as possible by offering responsible return solutions to enhance the reverse supply chain.

We are taking a stand against surplus stock disposal and will never offer a disposal service to scrap unwanted or damaged returns. We offer responsible solutions to support the circular economy through rental, regifting to charity, recycling, or recommerce. Where possible, we’ll find local partners to process any unwanted returned stock and for any parcels that we can’t responsibly disposition locally, we’ll offset the emissions for this extra leg.

Tell me more about Returns Handling





Unlike other reverse logistics providers, we will not offer a disposal service to scrap unwanted or damaged returns. Instead, we pledge to make returns more circular,  through responsible channels.




How we contribute to:


Website Icons (16)


77% of shoppers support retailers going paperless to reduce packaging waste 

ReBOUND’s platform unlocks a retailers potential to reduce the amount of paperwork which is included in the parcel by allowing retailers to adopt a completely digital approach to returns. Typically, return forms with attached sticky labels are very difficult to recycle, due to the low paper grade of the backing sheet. Therefore, utilizing ReBOUND's label less solution, enables retailers to reduce the amount of waste associated with their outbound parcel and achieve their sustainability goals.

Several of our retailers have already gone paperless, collectively saving around 68 million paper inserts and 8750 trees!


Tell me more about going paperless





We will minimise the amount of packaging waste associated with returns by enabling and encouraging all our retailers to go paperless; removing all returns paperwork from online orders.




How we contribute to lessening the impact of:


Website Icons (15) 70% of shoppers are more likely to shop with a retailer that offsets their emissions. 

To understand our own carbon footprint, we started to plot our emissions in 2018.

With our returns network mapped and measured, we've established a baseline to reduce the carbon intensity per return and we've already achieved a carbon intensity reduction in over three quarters of the countries that we manage by streamlining our operations with more direct routing.

We offer a managed returns service, so the flexibility of our global network means that we were able to easily adapt during the COVID-19 pandemic, quickly swapping from air freight to sea freight to remain operational and saw a carbon emission reduction of 38% in the US alone.

We're also taking steps towards offsetting our returns emissions and are proud to have already partnered with Ecologi to create the ReBOUND returns forest, planting around 500 trees each month to become a climate positive workforce, but this is just the beginning!


View the ReBOUND Forest






We will help our retailers reduce their return emissions by offering bespoke emission reporting, offsetting schemes, and green carriers where available.




How we contribute to:


Website Icons (16)


77% of shoppers would like the option to donate to charity when returning an item.

ReBOUND's founders have been supporting the charity In Kind Direct for the past 12 years with their logistics and distribution model, and we are now proud to announce that we able to offer a donation solution for our retailers.

In Kind Directs work ensures that no usable product goes to waste by distributing th ae item to network of charities in the UK. Our fantastic partnership enables retailers to donate their unwanted returns or surplus stock, safe in the knowledge the person that needs it most receives it. We also donate £20,000 a year to support In Kind Direct.

Our software enables retailers to flag which SKU codes they do not want to receive so they can be stopped in country and donated to local charities. Reducing the return emissions and improving lives of others at the same time! 


Tell me more about social good




We will expand our charity network to offer product donations to causes all over the world.



Our Sustainability Journey So Far 

carbon emission plot

Due to retailer demand, we started to plot our carbon emissions in 2018 and this got us thinking about how we could be more sustainable in our operations.



In 2019, we hired a dedicated Head of Sustainability to push forward with our sustainable vision.



In 2020, we changed our company mission statement to fully embrace a new purpose.


We're now working on several initiatives to help our retailers achieve more sustainable returns which we're excited to unveil in 2021.


Since 2018, we've reduced the carbon intensity per kg in 3/4 of countries we manage.


We've reduced 68 million paper return inserts by enabling our retailers to go paperless.


During the COVID-19 pandemic, we reduced CO2 emissions by 38% by re-routing returns via sea freight.


We've donated over £60'000 to charity since 2018.

Supporting the UN Sustainability Development Goals (SDGs)

Through our operations...





SGD 15


sgd 17


Through our partnerships...

no poverty




sgd 84




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