Our online clothing bank is a fantastic way to maximise product donations to a worthy cause by encouraging your shoppers to have a wardrobe clear-out!
Why launch an online clothing bank?
59% of customers would donate their items if companies made it easier for them to do so.
(Ellen Macarthur, 2018)
Britons have £10bn worth of unworn clothing in their wardrobes.
(Fashion United, 2020)
Enable giving to a worthy cause
Items donated through the portal can be diverted to most major UK charities, allowing you to continue to support charities which you already hold a relationship with. Don't work with a charity already? Not a problem, reach out to us and we will recommend a charity which will align with your brand values!
Prevent unwanted items from ending up in landfill
Use the strength of your brand to encourage more mindful consumerism with access to easily donate unwanted items online instead of binning them. This is a great way to increase engagement with your shoppers post-purchase, whether the items were originally bought from your shop or not!
Reward shoppers for donations with discounts or loyalty schemes
With rewards built-in, retailers can offer discount codes, or vouchers to consumers after they register their donation online, incentivising shoppers to donate to charity!
Encourage shoppers to donate without having a physical store
Most retail take back schemes rely on access to physical stores, which makes it difficult for retailers to launch a donation scheme if stores are closed, or if they only sell online.
By launching an online clothing bank, you can extend your reach nationwide! Shoppers can conveniently donate products by getting a return label online, without needing to go to a physical store.
Report on your Impact
By using our donation portal you can easily report on the amount of items which have been donated and diverted from landfill. Allowing you to strengthen your CSR and sustainability messaging with meaningful and accurate statistics.
I would like to learn more about the Online Clothing Bank!
CLIENT CASE STUDY
"“Oh Polly is delighted to be the first brand on board with the Online Clothing Bank. This is the time of year when many customers start to make space in their wardrobes and this initiative offers a convenient way to clear out old clothing for the season ahead, provide vital support to charity and do their bit for a happier, healthier planet. Our shoppers are all too aware of the harmful impact that throwaway fashion has on the environment so we’ll be encouraging all Oh Polly customers to bank rather than bin unwanted clothing.”
Alix McShane, Head of Customer Service, Oh Polly